There are many ways and influences that determine how brand names are coined. This one is unique. In 1911, Eugene Blum and his wife Alice Levy founded a company to manufacture watches. Then they decided to use the acronym of the first letters of their name (Eugene Blum Et Levy) to create the brand name EBEL. The Blum couple decided to concentrate on manufacturing private label one watches. Alice would look after the factory and Eugene like many great watch salesmen such as Francois Constantin and Antoine Norbert de Patek took on the responsibility of going around the world to sell the watches. EBEL managed to sell its watches under private label to Vacheron Constantin, Cartier and during the wars was the sole supplier of watches to the British army.

The EBEL brand however had very little recognition except probably in the US. In the early days EBEL sold many of its watches in the American market under the brand name of Paul Breguette. In an otherwise undistinguished brand history, the company was taken over by Charles-Eugene the only son of the founders. Charles-Eugene continued the private label tradition of his parents.

Arrival of Pierre-Alain

Charles-Eugene’s son Pierre-Alain Blum and the grandson of the founders had decided quite early that he had no interest in carrying on the family tradition. He went to America for studying mechanics and electricity. It is only in 1969 that Charles Eugene invited his son for the last time and Pierre Alain agreed. It is only after Pierre Alain, joined the company in 1970, almost 60 years after it was founded, that EBEL began to create history.

Between 1970 and 1975 the Company grew at an annual rate of between 30 per cent and 60 per cent - unheard of in the Swiss watch industry. Pierre Alain Blum brought three distinct elements of creating a brand to the EBEL Company.

- Create a distinct identity

- Create a viable range

- Create some unique cutting edge products.

The unique bracelet

It is almost impossible to believe that a bracelet design can become a unique hallmark of a watch brand. When Pierre Alain Blum relaunched, the classic EBEL model – 1911 - he introduced it in the form of a bracelet with mellow lines and a unique sinuous wave pattern. The new 1911’s distinguished bracelet became a hit in every continent. All subsequent models introduced, almost always carried a new variant of the unique sinuous wave bracelet design.

It was the same with the Sports Classic introduced under the brand ‘Sports Wave’. It was also true for the dresswatch introduced under the name ‘Dress Wave’.

It is after the success of the new 1911 that Pierre Alain introduced the tag line – ‘The Architects of Time’. The company has continued to use the same line for the last 30 years.

Pierre Alain also brought in a range of watches. Unique amongst them being the self-winding chronograph EBEL with 300 components and working at 36,000 vibrations per hour. The EBEL Chronograph ranks amongst the classic time pieces of our time. EBEL’s cutting edge watch was yet to come.

In 1985, EBEL introduced Beluga as an expression of beauty. Beluga was created as a line to touch all your senses. Beluga was launched also in 18 carat gold with or without diamonds in the Bezel and bracelets. The Beluga continues to be the top of the line range for EBEL.

Indian connection

By 1996, Investcorp had become a major shareholder in EBEL and Sandro Arabian became Chairman of the Company. The high point was launch of the ‘Shanta’. The secret of Shanta is a story from the depths of time and Indian mythology. Shanta is supposed to be the highest and purest of the nine emotions and the dignified goddess of beauty. She revealed herself as a flower of creation in the Dance of the Unseen. The grace and sensuality of Shanta inspired a watch of extraordinary design. More than a time piece Shanta became a piece of legendary jewelery.

In the 90’s, Pierre Alain like many independent watch brand owners could not carry on this business in a viable way. Then LVMH arrived.

Luxury Group

LVMH, which had earlier bought over brands such as Zenith and Tag Heuer, decided to bring in EBEL as a part of their portfolio of brands on offer.

While most of the watches under the EBEL brand now come in quartz, the real collector is lapping up the EBEL chronograph

Pierre-Alain Ebel, grandson of the original founder, Eugene Ebel, has turned this declining company around. In 1972 his father threatened to liquidate he ailing 60 year old business in La Chaux-des-Fonds. Pierre bought out the business and the growth has been meteoritic. , the Oficial website of Ebel Watches: www.ebel.com
Watches information, price guides, comparisons and users reviews and rating for Ebel Watches

Ebel Wrist Watches
The Ebel watch company was established in 1911 in Switzerland and since then they have been producing excellent time pieces which have become well known all over the world. Watch making is an art and the Ebel Company are great artists. A lot of research and development does into each Ebel wrist watch. The cutting edge technology is used to achieve this. The people at the company are true visionaries.
They are established with both male and female executives. A rarity in the watch making industry. Therefore their models are also well catered for both the male and female customers. They have produced luxury watches and dress watches in different elite design and colours in order to keep themselves in watch markets. The watches are very well made and are very smooth in this look. The face is nicely put on the bracelets. There are no sharp edges and are therefore very beautiful wrist watches. With the passage of time, Ebel watches became popular due to its decent shape design and unique sober style. Ebel produces the fabulous and enchanting wrist watches for men and women at very cheap prices. Ebel watches are considered as the symbol of the quality due to its durability and slight look of the fashion.

Ebel Beluga Steel Mini Ladies Watch
The Ebel Beluga wrist watch series is specific to the ladies. The watch has a silver dial colour and a fixed bezel and also has the nice look as well. The movements are Swiss Quartz. The bracelet is made from stainless steel, and the watch is also water resistant up to 100 feet. The surface is made from scratch resistant sapphire.
Ebel 1911 Women Watch
The Ebel 1911 series is another one for the ladies. Ebel 1911 women watch is made of solid stainless steel and are available in different inventive design and charming colours. It has the automatic movement, stainless steel case, and diamonds on the dial as well. The dial is silver in colour for the fixed dial. This watch is also water resistant up to 50 meters and has a scratch proof Sapphire crystal. Ebel 1911 watch is very popular in the sober and decent ladies because it has the nice looking shape, look and style.

Ebel Discovery Mens Watches
The Ebel Discovery brand of watches is a gent’s collection. They are thicker than the ladies models and are 10mm in case thickness. The diameter is about 40.5mm. Ebel Discovery men watch has the fascinating and excellent bracelet of solid stainless steel with a black colour dial. Like its predecessors, this model is also water resistant and in fact is very good at that with a resistance of 200 meters. Also it comes with scratch proof crystal.
Ebel Sportwave watches
Ebel Sportwave watches for the men and women in different inventive design and enchanting colours. Ebel Sportwave watches are available in many unique and exceptional style and design in the market easily and in affordable price too. Ebel sporswave watches have different dial back colours, automatic movement, different case design and case sizes. You can find the Ebel sportwave watches in both comfortable rubber straps and also in stainless steel and aluminium bracelet in different exclusive design and colour.
Ebel Brasilia Watches
Ebel Brasilia watches are available for both men and women in sleek case design in the market and at affordable price as well. Ebel Brasilia watches have the roman dial number, quartz movement, different dial colours, stainless steel bracelet in different colours and most of these series watches have the diamonds on their dial. Ebel Brasilia watches are very popular in the sober people due to its elegant design and nice-look.
Ebel Tarawa Watches
Ebel Tarawa watches are very famous and popular due to its unique sophisticated design and charming colours. Ebel Tarawa watches are available for both men and women in different inventive and gorgeous designs. Ebel Tarawa watches have the different case style, chronograph, different dial colours, and the automatic movement. Ebel Tarawa watches are available in both comfortable leather straps and stainless steel bracelets as well. The most popular watches from this series are the Ebel Tarawa lady watches. These watches have fabric strap, diamonds on the dial, quartz movement, and different unique case design.
Ebel Classic Watches
Ebel produces the elegance watches for the men and women in different stylish and unique design and colours. Ebel Classic Watches have the quartz movement, different dial colours, date, stainless steel case in different unique design and sizes. Ebel Classic Watches are available in the soft, comfortable leather straps and also in stainless steel bracelet in different attractive and exceptional designs and colours.
Ebel Ebellissimo Tonneau Watches
Ebel Ebellissimo Tonneau Watches are the one of the most famous watches from the Ebel. These watches have the automatic movement, different dial colours, stylish case in different design, size and colours, unique comfortable, flexible crocodile leather straps in different fascinating colours. Ebel Ebellissimo Tonneau Watches are very famous or get popularity among the young people due to its unique and exclusive design and leather strap.

It was against a backdrop of social and cultural revolution at the turn of the twentieth century that Eug ne Blum and his wife Alice Levy, founded Ebel in 1911.

June 29, 2006 –
It was against a backdrop of social and cultural revolution at the turn of the twentieth century that Eug ne Blum and his wife Alice Levy, founded Ebel in 1911. The name is an acronym of the first letters of their names - Eugene Blum et Levy. Three years after the company formed it was awarded a gold medal at the Swiss National Exhibition. This drew the attention of the more established brands in Switzerland, and as a result, Ebel’s private label business was to become their bread and butter for the next 70 years. They continued to produce Ebel signed pieces on a small scale basis. Alice Levy Blum ran the daily operations of the company, only occasionally involved with the creative aspects of designing the models and collections offered. Her husband handled the selling of the products, becoming a world traveller and company salesman in the tradition of Francois Constantin and Antoine Norbert de Patek. With the award of a Certificate of Excellence in 1929, Ebel’s reputation was further enhanced. That year Charles-Eugene Blum joined the family business, and along with watchmaker Marcel Reuche, established a tight system of production control that won over ever increasing orders from the top names in the industry, including Vacheron Constantin.
Very well known within the industry, the Ebel brand was not so highly recognized outside of it. Ebel’s signed pieces from the 20’s, 30’s, and on through the 60’s show solid, if unexceptional, design and production quality. And thus it continued, until the arrival of Pierre-Alain Blum, son of Charles-Eugene and grandson of company founders Eugene and Alice. By all accounts, Pierre-Alain was a reluctant heir with a rebellious and independent streak. He announced at 15, that he wanted to study mechanics, then electricity at technical school. A few years later he decided a technical future was not for him, and departed for America. After years of steady work, he was offered a partnership at Lucian Picard in New York. By 1969 he was offered a partnership in the company. When Pierre-Alain excitedly wrote to his father about the offer, Charles-Eugene asked that he go home, to help with the family business. After initially refusing, he finally relented, and returned. He encountered many difficulties in this initial period. His opportunity was to come. An unfortunate accident forced the senior Blum to withdraw from active running of the family enterprise, and Pierre-Alain was thrust into the senior management role. He brought ever increasing revenue and profits to the company - 30% growth in the first year; another 30% the year after that, and 60% the year after that. By 1975, he’d bought the whole company from his father. What followed was one of the major success stories of the Swiss Watch industry, a story that paralleled the roller coaster ride of that industry as it was devastated by the challenge of quartz.